Getting discouraged when trying to share your opportunity with others? Do you get shut down as soon as you begin to invite someone to a presentation?
Most people who are not successful in network marketing or direct sales get discouraged because of the dreaded “no”. But what if I told you that you could decrease the number of objections you receive to your business if you follow these tips.
- MCA Changed Their Compensation Plan – Now What?
- How to Get More Leads With Your Blog
- Is Network Marketing a Pyramid Scheme
Lead With the Product First
The problem with some people is that as soon as they join a company, they’re working to recruit everyone on their team. This is the WORST thing you can do in your new business and the #1 reason you will fail sooner than later.
Yes, there is money in building your team, but without selling your product you’re doing your business a big disservice.
I see two problems with this; either you’re trying to recruit people who are buyers and not sellers or you’re selling people false hopes and dreams.
If you do not discuss the benefits of the product or service your company is selling, you don’t have a business – you have a pyramid scheme.
Lead with the product or service first and focus on sales first. People who buy and love the product or service will either tell others about it or ask you how they can make money from selling it.
Find Your Target Market
This goes for finding recruits as well as finding customers. They may be one in the same, but for the most part, they’re not. Not everyone who loves your product will want to sell it. Just as not everyone wants to become a business owner.
If you try to force the right product to the wrong people, your business will suffer and you will ultimately close up shop.
The goal is to find people who are interested in YOUR product or YOUR opportunity. Don’t try to sell makeup to a 40-year old man or dog collars to cat owners.
You need to make sure that you are finding the right people who were looking for your product even before you brought it to them.
Prequalify Your Prospects
Does your prospect really not have the money, or are they a little unsure about your opportunity? It’s possible if you ease some of their concerns, they may not look at it as a large investment. Is their money problem a temporary or long-term situation? You can come back later to someone who had an emergency come up, but harder if that person has a “stay broke” mentality.
Asking the right questions, in the beginning, will save you a lot of time. There’s no need to show someone your company’s compensation plan if they are not interested in starting a business.
Discuss How You Can Help Them
People only care about what’s in it for them. No one cares that you were able to rank up in your business after six months or that you’re working from home now. They only want to know how your product and/or the opportunity to help them.
If you’re selling roadside assistance, discuss how being on the road alone late at night with a flat tire and how having the service could put them at ease. Or if you’re talking to a work-at-home mom, discuss how the extra money could help their family and alleviate some of the financial pressure off of their spouse.
Showing how joining your company or product helps them, then they will be more receptive to what you have to share. Remember, people buy from people and brands they know and trust.
It took me some time to figure these truths out, but once I did my business grew by 20% within six months. You can minimize objections too by learning these additional prospecting tips.